The growing business of Botox
Almost 90% of cosmetic treatments are non-surgical procedures including Botox injections, or dermal fillers. The Botox market was worth $3.5 billion in 2010 and rose to $4.8 billion in 2015, and demand for botulinum toxin type-A injection is expected to increase by 50% over the next decade. For the most, these procedures are entirely unregulated despite the potential risk of major damage.
What is Botox?
Botulinum toxin type-A is made from botulinum, a neurotoxin that is produced by Clostridium botulinum bacteria. Dermal fillers, or Botox as it is popularly known, is injected into the dermis of the facial skin mostly to plump up lips and reduce wrinkles. Medically Botox is used to treat muscular conditions and works by temporarily paralyzing the muscles in the treatment area. Cosmetically it is injected into the tiny muscles of the face and as a result, the paralyzed muscles relax and give the appearance of reduced wrinkles. The effects last for three months up to six months after which the muscles gradually recover and the wrinkles reappear. After several treatments, the wrinkles become less severe due to muscle shrinkage.
Reasons for Increased Demand for Botox
– At one time Botox was only used by celebrities, but it has recently come of age and is now mainstream �” something that is within the reach of people from all walks of life. Treatment is quick and easy with no need to take time off work and more and more local beauty parlors and medical practices are offering Botox as a lunch-time beauty treatment.
– People are spending more than ever before on looking good, including men, and Botox injections form part of the never-ending quest for longevity.
– Botox methods have improved significantly with better training in techniques that did not exist a decade ago. Results are also better than ever before and satisfied patients choose to have Botox more than once.
– A growing population of 40 �” 50 year olds feel the need to slow down aging and are in lucrative careers that allow them to spend more money on beauty treatments such as Botox. Baby Boomers account for more than fifty percent of the Botox market and this section of the population is growing steadily.
– Beauty spending does not depend on the health of the economy as it has been proven that even when things get bad people still spend money on beautifying themselves. In the case of Botox, sales dipped only slightly during the 2008 �” 2009 economic downturn while sales for other products fell more dramatically. Afterwards, Botox sales quickly jumped back up by double digits despite the slow economic recovery.
– Young adults are increasingly becoming aware that Botox can be used to prevent lines and wrinkles from developing and is not only for older people with wrinkles. This is a relatively new avenue of exploration that says facial wrinkles can be prevented from forming by using Botox. This new proactive approach could make a significant difference in the way people look later in life.
– Men are also increasingly making use of Botox to help them look younger and more attractive. The term ‘Brotox’ is already being bandied about with more than a 300% increase in male users from the year 2000 to now. Most male Botox users want to smooth their brows and get rid of wrinkles around their eyes for a more youthful look.
The bottom line is that more and more people are turning to the Botox needle for their cosmetic needs. Botox treatment can have the same psychological effect as breast augmentation, providing patients with increased confidence to face the world.
Visit Ever Young Medical clinic to learn more about Botox Vancouver.
Post contributed by Ever Young Medical Aesthetics
Ever Young Medical Aesthetics is located in 2099 Lougheed Highway b210, Port Coquitlam, BC V3B 1A8, Canada